End-to-end DOOH consultancy for Qatar's largest petrol station network. Visibility studies, traffic data analysis, and a complete media kit for advertising monetisation.
Client
WOQOD (Qatar Fuel Company)
Year
2022, 2023
Location
Nationwide, Qatar
Scope
DOOH consultancy: visibility study, traffic analysis, media kit design, engineering
WOQOD operates Qatar's largest network of petrol stations. Seeking to grow non-fuel revenues, WOQOD needed expert guidance on how to monetise their locations through a cutting-edge DOOH media network but lacked the in-house expertise to scope, evaluate, or design one.
Comprehensive visibility study across all WOQOD locations in Qatar.
Traffic data study with daily visitor statistics and station rankings (Platinum, Gold, Silver).
Audience measurement and footfall analysis.
Prototype media kit design with advertising formats, pricing, and revenue projections.
Design and engineering of DOOH media systems.
A complete strategic and technical foundation for WOQOD's DOOH network: from a ranked map of every station's advertising potential to a ready-to-use media kit.
WOQOD received a clear, data-driven picture of their advertising asset portfolio. The engagement positioned MOSECO as a trusted adviser in WOQOD's digital transformation strategy.
